Burton LOVE Controversy

In 2009, Burton Snowboards released a new series of decks dubbed the "Love" boards. They were designed by team riders Mikkel Bang and Keegan Valaika and feature famous Playboy centerfolds as graphics. The boards conveniently leave out or cover up any features that may be considered "explicit," however, people remain upset about their content. 

Some Vermonters responded in uproar, claiming the graphics were demeaning and inappropriate. My friend, Luke Haddock has a Love board and our school wouldn't let him compete in our annual Winter Carnival because of it. It was completely ridiculous. Putting women on display on a snowboard will not result in your daughter having less of a chance in society. If they were made for women, I would buy one. If they were made for women the boards would be considered empowering and liberating, not objectifying. 

Personally, I have no problem with the Burton Love boards. Burton took a risk and gained attention. They manufactured the boards to make a statement, not to contest anyone's values. Honestly, I think if you looked into the backgrounds of the people who are complaining the press that you would find they're all skier prudes. No matter how many haters, in the end you'll find: "controversy sells."